6- Find out:

domingo, 7 de marzo de 2010
1- What is a multinational corporation (MNCs)? A multinational corporation or transnational corporation is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred as an international corporation. ILO defined MNC as a corporation which has his managerial head quarters in one country known as the home country and operates in several other countries known as host countries.
2- State the main 5 industrial MNCs and the country they are from.
a)Telefonica – It´s from Spain
b) BBVA- It´s from Spain
c) Movistar- It´s from Spain
d) Repsol- It´s from Spain
e) Santander-It´s from Spain
3- Could ZARA be a multinational? And Citroën? Write a brief repot about them.
ZARA-is the flagship chain storeof Inditex Group owned by Spanish tycoon Amancio Ortega , who also owns brands such as Massimo Dutti, Pulland Bear, Oysho, Uterqüe, Stradivarius and Bershka. The group is headquartered in A Coruña, Galicia, Spain, where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.

Citröen-is a French automobile manufacture. Founded in 1919 by André Citröen, it was the one of the world's first mass-production car company outside of the USA. Since 1976 it has been part of PSA Peugeot Citröen, and its headquarters is on rue Fructidor in Saint-Ouen, Seine-Saint-Denis, near Paris. The brand celebrated its 90th Anniversary in 2009.

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